The aim of the „Resource-efficient entrepreneur” is to promote pro-ecological products and entrepreneurs’ services and presenting negative, harmful to the environment examples of their actions.
Addressees of the contest are entrepreneurs, who care about the environment in their activities:
- entrepreneurs offering pro-ecological products or services
- companies involved in corporate social responsibility
- managing personnel caring about high ecological awareness of their employees
For an entrepreneur, participation in the contest is a chance to build an ecological image of the company as well as the opportunity to promote ecological products and services during nationwide advertising campaign in digital media and ecological press.